Remember the last time when you walk past the MRT/Bus stop, someone approached you and say they are not selling anything?
They stop you, show you their clip board and you realise it's a charity home or some other forms of charity info.
Their first statement would be, "Hi Sir, I'm not trying to sell you anything..."
After "selling" the sales pitch to you, they will flip to the next page and ask you to fill up a form and ask you to donate money.
I really wonder if they are really doing this out of creating awareness. Like credit cards road shows, the guys will tackle the female and vise versa. Strategic or not, I'm not so sure.
Even your dressing plays a part. With the same "salesperson", if you are dressed in your formal wear they will approach you. If you are dressed in t-shirt and shorts they ignore you.
Talk about creating awareness.
If this really for awareness or for sales commission?
Only they know.
Not that I'm doubting the creditability of the charity home, but is this the correct way to raise awareness? Should the campaign be like that?
You be the judge...
Up for discussion. Leave your comments below.
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